Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpan

It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the class of 2012 graduate, and meeting the class of 2013.

Judie Lannon, Editor of The Marketing Society’s quarterly journal Market Leader, asks are there too many iconic brands?

For those of us who started working in marketing BZ (that is, Before Zuckerberg), it is striking to see how social influence has grown to become so important an issue for marketers and their research and comms partners.

Rebecca Van Dyck, head of consumer marketing, Facebook talks to Elen Lewis, editor of The Marketing Society about shoes, fear and making creative people feel safe.

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