With the steady rise of online dating in the last few years the original player, Match.com (founded in 1995), has had to find new ways to stand out and put usurpers to its crown in their place.

In Brussels the other week for a conference hosted by a family owned investment business, I was treated to a presentation by Henry Mason of Trendwatching.com.

Improving value for customers In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.

One of my favourite epigrams on branding is this: Brands become myths by telling the truth.

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to become the first human to break the sound barrier without vehicular power.