Peter Duffy, Marketing Director, easyjet talks to Elen Lewis, Editor of The Marketing Society about being nice to people.

Greg Nugent, Former Director of Brand/Marketing/Culture, London2012 talks to Elen Lewis, Editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addi

A former forensic artist for the San Jose police department met a series of women and asked each to describe the way they look. He had no way of seeing them behind a curtain.

Accepting the challenge

In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets. He argues that Western companies risk losing

Activation, interaction and message journeys: Pete Davis explains why paying for airtime is no longer enough to get results.