'If I look back, I am lost.' Daenerys Targaryen

‘Ish’ is the name for consumers’ ever-growing insistence on freedom and flexibility, from shorter mobile contracts to try-before-you-buy homes.

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.

Futurescaping – Using Business Insights to Plan Your Life is pitched at your personal (not business) life. It gives you a process by which you can rationally evaluate your options and make a decision.

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more effective.