Multi-national brands have begun to recognise the potential of using the latest technology at the point of sale, providing innovative and instantaneous customer interaction.

A desirable brand. Surely the dream for any marketer? Yet not all desirable brands convert their desire into real commercial returns. So who are the brands actually impacting the bottom line, and what are they doing to achieve this?

With one child still left in the nest with a chance to go to Oxford, an article in the Telegraph about

It’s all the rage to talk about purpose in business (I’m keen on it myself) but business also has to be about the numbers. The financial results are the ultimate numbers.

I’ve read a lot of books in the last 15 years. You know the ones, right? We’ve all read the same ones on marketing, strategy, branding and business. One or two of them have occasionally been useful too.

As beer sales continue to plummet and consumers rush towards flavoured ciders and craft beers, it’s easy to blame tax hikes and changing tastes for the decline of the beer category.