The most indisputable truth of outbound marketing: Frequency improves compliance.

In the good old days (for “good”, read “bad”) when a company screwed up, it was a case of wait and see who notices, deal with complaints as and when they come in, and hope that nobody goes to the press.

Sir Chris Hoy is best known as the legendary cyclist who triumphed at the Athens, Beijing and more recently London Olympics.

A year ago the UK prepared to celebrate the opening of the Olympic Games. Excitement was mounting as the Torch Relay wound its way across the country, with nearly a third of all adults saying they had seen the torch pass.

Game, set, match!

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.