Content Library

What’s mine is yours in the sharing economy

Several years ago, trawling through TED talks I ran across a lively Australian called Rachael Botsman, who I have subsequently read about from other sources.
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Marketing Excellence: best case studies 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their reputation as the leading marketing awards in the UK over the last 30 years.
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Implosion

I haven’t yet written a book. And so I take my hat off to anyone who does – the effort, thought and time required are not to be underestimated.  So bravo, Andy Law, for sitting down to write ‘Implosion’.
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The future of retail is in your hands

It’s 2013. It’s been six years since the first iPhone was unveiled, an event that turned our cell phones from communications devices into a way of life.
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Global marketing: do Western marketers hold the answers?

Say ‘global marketing’ and most people’s understanding will be of centrally created campaigns and policies being rolled out imperialistically across the globe.
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Get over yourself

I don't own a car. I haven't had one for three years. Before that I had owned three consecutive BMW 530s. Apart from being great cars they were also an important symbol of my success at work I thought.
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