Ellis Watson is presenting the Ogilvy Lecture, which is part of A

When building a marketing campaign, there are many things to consider. Who is the target audience and where are they? How should you connect with them, and with what frequency?

What leadership looks like according to Olympians Lord Seb Coe and Jonathan Edwards

Real estate revealed...it’s a question many residents wonder: how much are my neighbors paying for their places?

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

It’s not the technology but the story that matters. The story you pick changes everything. Astro Teller, director of Google X at Cannes Lions 2013