Continuing his weekly quest for great marketing ideas Joss Davidge, managing partner of brand experience agency BEcause, looks at how SNCF is embracing experiential marketing to get people bo

We’re going to show four slices of that interview over the next week, and the first of these is about how that initiative started.

There’s a full page colour advertisement for Guernsey in some of the Sunday magazines at the moment.

What do you do when the past has been done to death? Well how about turning to the future? Every year we conduct a survey of emerging visual trends. Since the economic crisis began in 2008, consumers have been looking to the past for comfort.

Narrowing down the best things Jeremy Bullmore has ever said will never be easy – but among his finest aperçus belongs a single sentence he dropped in passing during a lunch 10 years ago, so the least I can do is record it here in print.

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.