Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Nick Robertson, CEO of ASOS.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

In addition to his extremely insightful column (inevitably a good read), New York Times Advertising Columnist Stuart Elliott answers letters fro

The studios spend ever more on the blockbusters they make because that demonstrates their power and pays everyone in the chain more money, which creates more (apparent) power for those in charge.

ASOS.cn will become the brand’s eighth international market, joining the US, Australia, France, Germany, Italy, Spain and Russia.