Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this mark a return to the heyday of long copy advertising? Sadly, but definitely, not...

When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil.

Giles Robertson, managing director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took part in a Google Hangout Session on whether consumers have turned-off from green and how marketing can switch them back on.

Mission to success

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

It’s been nine years since Adam Morgan’s last book on challenger brands, ‘The Pirate Inside’.