Content Library
Awards for Excellence: Meet the judges
The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and with 25 categories from which to choose, there's something for every marketer ou
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Everyone is plugged in down Mexico way
It’s 6pm and the Plaza Grande – or Main Square – in Mérida, the capital of Yucatan, is teeming with people enjoying the cool evening air.
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2013 highly commended: Gillette, cause related marketing - case study
Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market.
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Thought leadership in practice
Almost every ITSMA member company (which includes top technology, professional services and telecom providers) is engaged in the critical marketing activity of thought leadership.
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Heineken fuelled karaoke reaches millions
Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great recent campaigns.
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That special ingredient
Someone gave my wife a 1960 edition of Vogue Magazine (yes you can figure out why but please keep your inferences to yourself) and I could not resist having a quick thumb through purely to check out the ads.
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