Content Library

Chief customer officer? No thanks

That American business import, 'the C suite', gets some bad press. In the FT recently, Lucy Kellaway wrote a whole column about how she abhors it, prompted by the appointment of Charlotte Hogg as chief operating officer at the Bank of England.
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2013 highly commended: Olympic Delivery Authority, Customer Insight - case study

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a grinding halt.
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Can't Buy Me Like

“CAN’T BUY ME LIKE” is focused on building authentic consumer connections and catalogues the shift to relationship marketing and what they term ‘The Relationship Era’ from ‘The Consumer Era’.
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Reading the future through culture

Grant McCracken is not as well known in the UK as he is in the US – or, indeed, as well known as he deserves to be.
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The trailblazing Lexus #TraceYourRoad experience

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.
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As I was riding along

Earlier this year I spoke at the conference organised by the IPM where I was asked to give a view of how mobile marketing will change in the future.
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