This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly pegged as ‘Fried Chicken’.

This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using experiential.  

With the steady rise of online dating in the last few years the original player, Match.com (founded in 1995), has had to find new ways to stand out and put usurpers to its crown in their place.

In Brussels the other week for a conference hosted by a family owned investment business, I was treated to a presentation by Henry Mason of Trendwatching.com.

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.

One of my favourite epigrams on branding is this: Brands become myths by telling the truth.