One of my favourite epigrams on branding is this: Brands become myths by telling the truth.

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to become the first human to break the sound barrier without vehicular power.

This week he looks at campaign that builds trust and gets people talking by connecting Londoners with ‘happy pigs’.  

I still get and have a lot of [analogue] books. I'm an in-betweener. I love Kindle reading, but I love the carapaces of books too.

Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The World’s Most Innovative Bank’.

How brand loyalty could either be enhanced or diminished in the digital transition.