There are two ways people think about this:

Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK…' he observed, '…all they want to be is pop stars and footballers.'

The main purpose of a review is either to help the reader decide whether or not to invest time and money in the book in question, or to entertain them regardless.

The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part.

We all know The Night Before Christmas, the famous poem by Clement Clarke Moore. It’s a beautiful fable of the holiday season. But what can it tell us about human behaviour and how we analyse it?

Two genuine quotes. Both said to me.