Content Library
2013 winner: Dixons Retail, E-Commerce - case study
Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and our stores.
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2013 winner: O2 Priority Moments, Mobile Marketing - case study
Priority Moments
Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.
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2013 winner: British Airways, Brand Revitalisation - case study
When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity and its meaning.
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Mobile in the car buying process
We all know people use their mobile phones for many things – they check their email and the weather, read news and buy books and music on the go.
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2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study
Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a better deal for those at the end of international supply chains.
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2013 highly commended: The Peres Centre for Peace, Not For Profit - case study
To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of reconciliation and hope.
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