Content Library
George Orwell and the geography teacher
‘The Moon Under Water’ is an essay by George Orwell. It was originally published as the Saturday Essay in the Evening Standard on 9 February 1946.
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A better Apple - inspiring or disappointing?
The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand, that in many people's eyes can do no wrong, has laid down a very bold new marker.
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Engaging consumer senses: a visceral connection
As the world of advertising and marketing continues to change at a rapid pace, many brands and agencies are moving toward strategies that utilize powerful brand experiences to create a real connection with the consumer.
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The essentials with Rupert Thomas: leader of year?
A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Rupert Thomas, marketing director, Waitrose.
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The no-sell sell
HHCL+Partners was THE hot agency of the 1990s. The partners appeared on the front cover of the prestigious Sunday Times magazine.
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Jet-setting with David James: leader of year?
A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview David James, marketing director consumer division, BT.
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