It used to be all about the big broadcast. An advert televised during prime-time was capable of achieving unparalleled levels of exposure. The brand name was heard, the product was seen.

In a bid to attract visitors from neighbouring Australia, Tourism Tasmania transformed the front lawn of Sydney’s Museum of Contemporary Art into an adult playground where one of the largest ever games of musical chairs was orchestrated.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Christian Woolfenden, global marketing director, Paddy Power.

Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new leaves were appearing on the trees and hedgerows, the flooded fields of the winter were now pristine green.

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on charity marketing briefs so students can give back while building their experience.

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.