Have you ever stopped to marvel at how much communication – and therefore how much persuasion – is non-verbal? Yet in business we are pathetically dependant on the written word.

If, like me, you’ve joined the conversation on 3D printing slightly late, then you too would have listened in awe as Lisa Harouni-Boyan from Digital Forming brought the wonders this revolutionary production process to life at the Marketing Society

Richard Curtis can persuade anyone to do anything, particularly when it comes to doing good. A life-defining moment for him was setting up and running Comic Relief as a young man.

We’ve just completed some research that’s given me some food for thought and a couple of sleepless nights.

Coke, Pepsi… iconic American brands that have travelled the world over and become a staple at every social event. For decades, their bubbly sweetness has symbolised youth, friendship, freedom and happiness.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.