Content Library
Sir Terry Leahy and Michael Welch of Black Circles
So much of business is about bravery. That was one of the outtakes from last month's MS conference. The bravery to challenge the status quo, to stand up for what you believe in or to be brave enough to fail.
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Where creativity meets commerce
The role of the marketing function within the broader organisation is a much-discussed topic at industry events. And The Marketing Society Conference, organised by the UK trade body and held in London in November 2013, was no exception.
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Call Steve for relentless innovation
I’ve commended the financial services industry in South Africa before in this blog as an example of best practice for innovation.
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Shifting consumer sentiment drives recovery
This year has been a remarkable one for the shift in consumer sentiment from being mired in recession mode at the start of the year to reaching a post-recession high this autumn.
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The Green Deal: marketing challenge or lost cause?
At first glance the Green Deal Initiative seems like a great scheme to become involved in.
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