Before I came to the Marketing Society Annual Conference I was asked to write a few words on Eric Whitacre’s presentation. In preparation (I am nothing if not lazy) – I asked the one woman I know who sings in a choir if she had heard of him.

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference on 21 November, Elen Lewis interviews Paul Kemp-Robertson, founder, Contagious Magazine on Durex Fundawear, dyslexia and Batman.

Ahead of his appearance at our Annual Conference on 21 November, Christopher Lukezic, marketing and communications director, Airbnb talks to Elen Lewis about the importance of solving problem

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

I’ve written a couple of things now about client/agency relationships, and how we could do one or two simple things to improve them.

“A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing.” So said George Bernard Shaw.