It’s 10 years since the development of the net promoter score by Fred Reichheld, a partner at Bain. It’s been widely adopted. Your bonus may be partly dependent on achieving an NPS target.

Reviewing two sessions from The Marketing Society 'Creativity for Commerce' Annual Conference this year I looked at Paul Kemp-Robertson of Contagious and Mark Norman of Zipcar.

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had ever seen.

It is certainly not the first time a familiar face has been used to front a marketing campaign, and it is unlikely to be the last. The formula is an old one, but a good one. Take one big name brand, and one famous figure, and put them together.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

Michael Welch, the founder of Blackcircles.com, the UK's leading online tyre retailer and Business Insider's Young Business Leader of the Year 2012, speaks to Elen Lewis, The Marketing Society's editor about his grandad, why data is better than re