Content Library

The world of the guru is gone

The world of the guru is gone. So told us Doug Hall, as he opened the conference with huge energy and passion.
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2013 award winner: Sainsbury's and Channel 4, Cause Related Marketing/Grand Prix

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their activity was much more than broadcast sponsorship of the coverage of the Games themselves.
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Mobile eclipsing TV as the first screen for consumers

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve.
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When 95% certainty adds to uncertainty

The initial response to the IPCC report of the human effects on climate change has now died down. Time, maybe to assess its impact outside the myopia of the media spotlight.
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Eric Whitacre on the spot

Two years ago, Grammy award-winning conductor and composer, Eric Whitacre launched the virtual choir, a social media experiment that has become a global phenomenon with nearly 6,000 singers from 101 countries.
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2013 highly commended: Women's Aid, marketing on a shoestring - case study

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective, magnified further by the tiny £30,000 budget.
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