It’s 6pm and the Plaza Grande – or Main Square – in Mérida, the capital of Yucatan, is teeming with people enjoying the cool evening air.

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market.

Almost every ITSMA member company (which includes top technology, professional services and telecom providers) is engaged in the critical marketing activity of thought leadership.

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great recent campaigns.

Someone gave my wife a 1960 edition of Vogue Magazine (yes you can figure out why but please keep your inferences to yourself) and I could not resist having a quick thumb through purely to check out the ads.

With the arrival of 2014 we thought it might be interesting to look back at some of the UK’s most innovative marketing campaigns from 2013.