Facts and flair with Catherine Kehoe

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Catherine Kehoe, managing director, brands & marketing, Lloyds Banking Group

What’s the smartest business idea you’ve had?
Driving to work every day. 3 hours of unfettered thinking time.
 
What’s the best advice you’ve ever been given?
Never hire people in your own image.
 
What does bold marketing leadership look like?
Facts, flair and dressed in McQueen.
 
What is the biggest challenge facing the marketing industry over the next year?
Accountability.
 
What one thing would improve your life?
A caffeine allergy.
 
How do you achieve a work-life balance?
I work through it…
 
What would you say to your 17-year-old self?
Never stop listening. Or learning.
 
Who or what has inspired you most profoundly in your career?
All the people who have ever said to me ‘it can’t be done’.
 
What's the hardest thing you've ever done and what did you learn from it?
Launching a big new bank and relaunching an even bigger one in the same month. I learned that brilliant teams can do brilliant things no matter how extreme the challenges.
 
If you hadn't been in business what would you have been?
British Ambassador to the US.
 
How can banks persuade customers to trust them again?
Promise. Deliver. Repeat.
 
Tell us a secret.
Why spoil the mystery?

Marketing Leader of Year 2014: voting now closed
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