Content Library
Making choices: little things can matter a lot
Throughout the day our decisions are influenced by the context in which we make them.
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Culture at the heart of a successful campaign
Betting on growth opportunities in the continent, Guinness already makes up nearly half of the beer sold in Africa, and it doesn’t look like they are going to stop there.
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Media matching with ActionPlus Foundation
Several times a year, groups of charities and volunteers meet in a Speedmatching event, moving round the room to find someone with the skills to match a need. It’s a hopeful stab in the dark for all the participants.
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Before I die
After Candy Chang lost someone she loved, she went through a long period of grief and depression. With time she felt gratitude for the time they had together and eventually she found clarity in her life by contemplating death so much.
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It's a trap! Marketers and ROI
Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious enough.
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Brands must understand the consumer response to continued austerity
Recent headlines on the economy at long last give us some reason for cheer. Yet at the party conferences this autumn, the Coalition Government parties were studiously avoiding trumpeting their success – and with good reason.
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