Content Library
WWF cooks a meal on the pavement to spread global warming message
This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message.
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The second screen
Advertisers are increasingly using second screening and social media to encourage engagement with ad content, with a great recent example being Mercedes’ TV campaign for the new A-Class, where Twitter users were able to determine the outcome of th
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Lightning never strikes twice in the same place
The weather in the UK this winter has been the wettest since records began and it has attracted a great deal of media and government attention.
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The Sun's Page 3 partners breast cancer charity CoppaFeel
The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK to drop the section - before the partnership with CoppaFeel.
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Connecting sophisticated technologies with marketing
Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver that experience brand owners must embrace existing and emerging technologies.
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How 2014 will make marketing magic
And so it was also, that in a land not too far from them, there were advertising agencies whose communication skills were finely honed, often to a level of pure art.
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