Content Library
One direction for confidence in 2014?
The weather has been the dominant story of the year so far with millions of people having an unsettling start to 2014.
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Disruption Revolution
Disruption Revolution Is a book by a very nice chap called David Passiak. He kindly asked to interview me for a chapter, and has graciously allowed me to post extracts from that chapter here.
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Emerging Business Online
Emerging Business Online details a step by step framework entitled the ‘Ebocube', for building and executing effective end-to-end online B2B marketing campaigns in emerging markets.
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Burberry partners WeChat to strengthen presence in China
WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to receive bespoke content from brands.
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Golden Brands of 1974
It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We were reassured by a young boy on a bike delivering bread up a steep cobbled hill and a saggy old cloth cat called Bagpuss.
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Brand Breakout
In its introduction, this very readable book from two professors of marketing asks: 'Will the next Samsung come from China?' However, this is not a book that answers that question.
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