Content Library

Golden Brands of 1999

In 1999, the Guinness ‘Surfer’ TV ad campaign, inspired by Moby Dick, won more awards than any other commercial that year with its story of the surfer taking on the perfect wave.
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2014 winner: Paddy Power, Cause Related/Highly Commended, Communications - case study

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the toughest challenges in sport: homophobia in football.
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Service-Ability

They say that only President Richard Nixon, the staunch anti-communist, could have gone to communist China in order to build on the better relations between the two countries.
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Fatuous forecasts and getting things done

I try to keep abreast of what readers of the more prestigious business journals are blogging about.
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The evolving agency model

In our ever-changing industry, business models are always shifting. The notion of creating a ‘new agency model’ is thought up every five minutes.
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Almost Human’s Twitter Android

This week he takes a look at the latest experiential activation for cult sci-fi show Almost Human.
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