Content Library
Avoiding a promotions catastrophe
The world of price and promotions within UK retailers is at a tipping point, with a potential crisis looming.
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Could your marketing help girls lead Britain out of the skills shortage?
The WISE Campaign was set up 30 years ago to promote female talent in science, technology, engineering and...
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The secret of big strategy today lies in clever tactics
In the US in the 1980s, an ad run on three television networks would reach 80% of consumers. Today some segments don’t even consume media on TV.
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Ferrari’s 60th birthday Beverly Hills takeover
This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye.
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The hard job of brand reappraisal
I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...
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