Content Library

Habits - the holy grail of marketing

Much of our daily lives are dictated by our habits, whether they are behavioural, emotional, linguistic or even our thought processes. Social psychologists estimate that 45% of our daily behaviour is habitual.
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Inspiring planning: Advertising is applied creativity

Advertising is applied creativity, it’s about ideas that serve a purpose, usually commercially but also socially. Clients come to an advertising agency because they have an objective to meet or a problem to solve.
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Keeping on your toes with Michael Inpong: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Michael Inpong, marketing and R&D director, Müller Dairy.
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Taking your time doesn't scale

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the note.
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Top 4 Brand Experiences at Coachella Festival

This week, he takes a look at how brands seized the opportunity to get in front of the festival-goers at this year’s Coachella Festival.
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George Orwell and the geography teacher

‘The Moon Under Water’ is an essay by George Orwell. It was originally published as the Saturday Essay in the Evening Standard on 9 February 1946.
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