Content Library
Just leave me to do my work!
I need a sales rep (or ten) to do the selling so I can do my work. And investors to put up the money so I can do my work.
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2014 winner: Newsworks, Business-to-business - case study
In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.
Stories about the ageing profile and decline of print readership dominated coverage.
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Everyone is self-centred
In 1966 Joseph Weisenbaum wrote a primitive computer programme called Eliza.
He named it after the lead character in Shaw’s play ‘Pygmalion’.
About a simple girl who learns to speak English correctly.
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Why Lua Cooper is working with the Octavia Foundation
We caught up with Lua, marketing manager at Active International, to get her thoughts on supporting the Octavia Foundation.
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Big Bang marketing
Grabber of a headline but probably not what you think. I was running a strategy session in New York last week...
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Hot creative campaigns from the Nordics
The Nordics have experienced a wellspring of creativity, innovation, and technology over the past decades.
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