The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand, that in many people's eyes can do no wrong, has laid down a very bold new marker.

As the world of advertising and marketing continues to change at a rapid pace, many brands and agencies are moving toward strategies that utilize powerful brand experiences to create a real connection with the consumer.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Rupert Thomas, marketing director, Waitrose.

HHCL+Partners was THE hot agency of the 1990s. The partners appeared on the front cover of the prestigious Sunday Times magazine.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview David James, marketing director consumer division, BT.

It used to be all about the big broadcast. An advert televised during prime-time was capable of achieving unparalleled levels of exposure. The brand name was heard, the product was seen.