I just downloaded the new book by Brett Martin, Difficult Men, Gifted Women.

Changing attitudes towards online privacy among teenagers has huge implications for brands. But the assumption that young people are indifferent about their online lives and how their personal data is used is wide of the mark.

This book is not short on energy – in fact it’s brimming with it. Chriz Barez-Brown who once worked at the innovation agency ?What If!...

Joss Davidge is always on the lookout for creative experiential marketing.This week: Mercedes-Benz’s music art mash-up.

A woman in an airline uniform sits in a bar by herself watched by a man a few tables away.  Eventually he goes up to her and thinking he has a cute chat up line, says ‘Are you with the world’s favourite airline?’

Markets are conversations. That’s what the Cluetrain Manifesto proclaimed confidently back in 1997.