Content Library

Tourism Tasmania’s giant game of musical chairs

In a bid to attract visitors from neighbouring Australia, Tourism Tasmania transformed the front lawn of Sydney’s Museum of Contemporary Art into an adult playground where one of the largest ever games of musical chairs was orchestrated.
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Pushing boundaries with Christian Woolfenden: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Christian Woolfenden, global marketing director, Paddy Power.
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High spring tide of confidence this Easter

Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new leaves were appearing on the trees and hedgerows, the flooded fields of the winter were now pristine green.
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Why Louis Fernandes is marketing for good through Pimp My Cause

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on charity marketing briefs so students can give back while building their experience.
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Pioneering Spirit 2013: winner and shortlist

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.
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The string with an idea at the end

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard Business Review and Fast Company would collect a bunch of them in one handy, easy to carry package.
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