Content Library

Two elements of an apology

'We're sorry that your flight was cancelled. This must have truly messed up your day, sir.' That's a statement of compassion.
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April Redmond's secret work weapon? Travel

There is no substitute for going to see things for yourself, writes April Redmond, chief marketing officer at Kerry Foods.
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Tesco: the dark side of a company’s DNA

The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...
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Hot Chip 3 – can you pick a winner?

If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course on why you’re doing it. Let’s assume for now that we’d all like to be able to spot which businesses are likely to survive and grow.
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Ralph Lauren’s fans become ‘part of the art’

This week, Ralph Lauren’s bid to involve its fans in its creative campaign has caught his eye. 
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The Retargeting Playbook

The South of France, March 2006. Nine people are seated around a private pool. There is excited chatter. They are reminiscing about their shared time at university, a decade earlier. But one person has yet to emerge from the rented villa.
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