The challenge we have in the connection economy spaces is that some people persist in acting like it belongs...

Social media listening is a powerful addition to a brand’s strategic toolkit, providing insights that can add value throughout the organisation.

What would Scotland look like without advertising? Our streets would be less colourful, certainly...

This week, he highlights this clever catalogue revamp from insurance provider Allianz, which teaches us a thing or two...

'Right from the beginning, I said I wanted to be more famous than Persil Automatic,' said Victoria Beckham. In 1993, she joined three other unknowns to form The Spice Girls.

Most advertising is not downright dishonest, or even deliberately misleading. Some of it is just plain pointless.