Over fifty years ago, a small group of senior marketers joined together with one thing on their mind - to inspire bolder marketing leadership and be the place for discerning senior marketers to learn, develop and share best practice.

How will marketers cope in the year that everything changes?

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was freelancing on a project we were working on with her brother, and it also turned out she was my neighbour.

The key to thriving in the 21st century is, we are often told, a readiness to adapt. We live in a time of ever-increasing flux: post-modernism meets the information age, at the speed of light.

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in shoppers’ in-store perspective.