What started as just an idea has grown into one of the most important gatherings of Europe’s best and brightest. It’s a true celebration of the advertising industry and the people who make it thrive and evolve from today will into the future.

I’ve lost count of the amount of agency meetings I’ve been in over the last decade where someone from the agency (usually) or the client (occasionally) has uttered the phrase: 'we don’t want to get ourselves locked into a formula'.

People waiting at a bus stop on London’s New Oxford Street started seeing things: from tentacles rising up from the sewers, to a giant robot stomping in the distance.

So what happens when a disgruntled customer decides to take to social media and berate your brand in full view of the world? People get upset when an organisation fails them in a way that matters.

Sir Charlie Mayfield delivered our Annual Lecture this year on 19 March, editor of the Society Elen Lewis interviewed him ahead of his appearance.

There are too many business books, and too little time to read them, yet we all need help and advice. So the number of options needs to be reduced and a recommendation made.