Content Library

The old future of advertising

My mate Jon tweeted me this video of Iain Tate and I rambling on in Romania from 2007. Good times. We were quite hungover, me moreso I think.
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Mum's the word

With nearly 18 million mums in the UK alone, brands standing on a ‘mother knows best’ platform will not be viewed as perpetrating a cliché, they could be seen as out of touch with nearly every mum they are trying to reach.
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Best of the Society book club 2013

Choosing a marketing book can be a tricky business. Which one is worth your time? Cutting through the clutter can be a bit of a chore at the best of times.
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Beck’s’ playable music poster

This week, he takes a look at Beck’s latest experiential activation, a touch-sensitive, playable music poster.
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Advertising in Japan: What’s so funny?

It’s no secret that the advertising and marketing industries nurture some of society’s most innovative...
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2014 winner: Expedia, E-Commerce - case study

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.
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