Content Library

Another challenging experiential stunt from North Face

This week, The North Face’s sudden sporting challenge for its customers has caught Joss Davidge's eye.
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Why Colin Wheeler chose to work with UK Youth

Colin Wheeler is Managing Partner at the strategy and marketing communications company CWMarketing Limited.
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2014 winner: Depaul Box Co., Leading-edge thinking/On A Shoestring

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for Depaul UK’s services outstrips supply.
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2013 winner: Unilever (AXE), Global Marketing - case study

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has been underpinned by great fragrances and a compelling brand idea – The AXE Effect.
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Forget The Box

Forget The Box is not a bad book, at all. ‘Useful’ is the word I would use to describe it.
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Nothing is New Forever

The new category at the London International Awards is, in my increasingly humbled post judging opinion, the hardest category to win (and to
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