The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans.

Here’s another brilliant example of taking a not-so-exciting product, and using a live brand experience to breathe life into it and make people look at it in a different way.  

I am going to try to avoid politics altogether, both the result and the electoral system which delivered it...

That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about Protein World’s poster, 'Are you beach body ready?' has had a lot more coverage than she has in the poster. Apparently it’s offensive.

In our ever increasingly digitalised world, consumers’ relationship with technology continues to evolve.

As usual the new year has started with a wealth of articles offering advice for marketers for the year ahead.