Content Library
2014 highly commended: Hiscox, Business to Business Marketing - case study
2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.
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Top five charity campaigns of 2014
With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year.
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2014 winner: Mars Petcare, Global Marketing - case study
After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.
Our strategy was inspired by global luxury 'mega brands' like Chanel and BMW.
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St Andrew's Day Dinner: Interview with Robin Wight
Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine and WCRS.
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2014 winner: AMV BBDO, Employee Engagement - case study
How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in the minds of its employees.
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Placebos, manipulation and preying on the weak
Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses. Marketers spend money (sometimes lots of it), take our time and transform our culture.
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