Content Library

2014 highly commended: Hiscox, Business to Business Marketing - case study

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.
Read Now

Top five charity campaigns of 2014

With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year.
Read Now

2014 winner: Mars Petcare, Global Marketing - case study

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.   Our strategy was inspired by global luxury 'mega­ brands' like Chanel and BMW.
Read Now

St Andrew's Day Dinner: Interview with Robin Wight

Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine and WCRS.
Read Now

2014 winner: AMV BBDO, Employee Engagement - case study

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in the minds of its employees.
Read Now

Placebos, manipulation and preying on the weak

Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses. Marketers spend money (sometimes lots of it), take our time and transform our culture.
Read Now