Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first and foremost shaped by deeds not words is as true today as it was in Henry Ford’s day.

I recently rode in the “Cape Town Cycle Tour presented by Cape Argus, Pick’n’Pay and Momentum”, the worlds largest timed cycle race with well over 30,000 riders.

It is the book launch of Paul Feldwick’s Anatomy of Humbug; ‘This isn’t a book about how advertising works’, he states, ‘but a book about how people think advertising works’.