Content Library

2015 winner: Three, Building Customer Relationships - Case Study

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...
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2015 winner: First Great Western, Effective Communications - case study

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...
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JEFFERSON: L’Age Idiot

‘You can’t email a hug’, runs the headline, against a picture of a mother and baby cuddling. In and of itself, this is unarguable.
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Letter from New York: Quick... make me feel something!

Digital is hard... and part of the challenge is to move away from the impulse to create...
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Challenging the value in brand values

Before we start, a small confession. I’m guilty of the crime I am about to complain about. In fact, I’m a persistent offender.   My horrendous crime? Brand Values.
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2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...
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