Content Library
Be Your Own Politician
In the lead-up to the national elections, an opportunity arose for me to review ‘Be Your Own Politician’. I’m not normally a keen reader of books about politics but a sense of intrigue led me to reviewing this book.
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2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study
The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...
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2015 winner: Macmillan, Long Term - case study
In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.
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2015 winner: O2, Sustainable Consumption - case study
O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.
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2015 winner: Premier Inn, Employee Engagement - case study
17,000 team members, a 74% employee engagement score and fantastic business performance.
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2015 highly commended: Coleman's, Customer Insight - case study
Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
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