This is an absolutely bloody brilliant book. I’m tempted to stop this review there, but I promised I’d write 300 words so I won’t.

Clients say that agencies don't understand their world. That they don't understand their clients' customers.  

Billy Mitchell took his first flight in 1908, in a Wright Brothers aeroplane.

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?

Forward planning has never been so important. The world we live in is impulsive, fast-paced, and impatient.

Without a doubt, there's someone taller than you, faster than you, cuter than you.