'#lastselfie' - WWF, Denmark

WWF wanted to reach a younger generation so adopted the 'selfie' phenomenon as well as Snapchat as the perfect medium to highlight the issue of endangered species, which like Snapchat, are also disappearing before our very eyes. Before images of these beautiful creatures disappeared, they ask for help - by sharing the message, adopting an animal or making a donation. In one week 40k tweets were shared by 120M Twitter or 50% of all Twitter users.

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