Content Library

Reebok film gets blood pumping

Has your heart ever been left pounding after watching a fast-paced film at the cinema?
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JEFFERSON: Said I'd like to know where, you got the notion

Your marketing strategy? I have two words for you: Friends. Reunited. Yep, that’s where all the action is now. No, wait - I meant Groupon. Sorry, that should have been Facebook.
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Copy, Copy, Copy

The idea of copying other's ideas as a smart strategy seems a no-brainer to me.  I'm happy to admit that I do it all the time. And as the author makes clear, copying comes naturally to most of us.
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JEFFERSON: Turning Japanese

The Japanese think, That Westerners, Do Not Understand,
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Letter from Singapore: chicken rice and national pride

On the 9th August 2015, Singapore celebrated its 50th year of nationhood.
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Inspiring brand experience from Coca-Cola and JetBlue

Here’s a quick question or you: do good things happen when you share?
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