Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'. But small cars are bought by 64 year-olds and car manufacturers don't want old people featured in their ads.

Corporate personhood has a long-standing basis in law.

‘Sales patter’ ‘Gift of the gab’ ‘Silver tongue’ We have a dim view of sales in British culture. We object to being ‘sold’ to and assume that salespeople are suited in silk and not to be trusted.

In younger years I delivered some pretty dreadful presentations.

I was kept back a year at primary school at the age of 11 for being one day too young. At 18 when applying in person at the School of Oriental and African Studies (London University) they laughed in my face.

There is a lot written about high performance organisations and how to become one, but how do you get a high performance brain? That’s the premise of Dr Jenny Brockis’ new book “Future Brain”