Those of a certain age will recall the line from an old Monty Python sketch (a parody of events in Rhodesia at that time):

Social Media has witnessed exponential growth in recent times as a form of external and internal communication for companies.

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Ahead of her appearance at Inspiring Results, we caught up with Joint MD at Front Page, Jackie Arnott-Raymond.

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer identified with that lifestyle.They were driven, ambitious and determined to succeed.

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.