Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and...

Describe your job in 10 words Communicating, driving revenue and attracting fans to Hibernian Football Club. What do you wish you'd known at the beginning of your marketing career?

Purpose is meaningless without a clear definition

In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.

Bill Bernbach was the man who invented good advertising. His agency, Doyle Dane Bernbach, was the most influential ad agency in the world. Bernbach made Bob Levenson the Head of Copy at his agency.

We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.