Content Library

Diageo making purpose branding work financially and morally

Last year, Guinness won 21 Cannes Lions and a gold effectiveness award
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6 Nations is a goldmine for targeting affluent consumers

Rugby union is in rude health and marketers can ride the wave...
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3 great ads, chosen by adam&eve DDB's Ben Priest

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly. In 2008, he teamed with James...
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City Guides: Sofia - Barclays' Bozhena Pandelieva

Here we caught up with Marketing Manager at Barclays and one of our Ones to Watch 2016, to get her inside tips on Sofia.
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Meet the marketing duo travelling around Asia using only Instagram

The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they are only using Instagram to plan, organise and draw inspiration.
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Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

Dove has rolled out a real beauty campaign in the Philippines that celebrates diversity and challenges perceived notions on female beauty.
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