Mark Earls, The Herdmeister, donned his best glittery jacket and presented a host of marketing and analytics luminaries as they raced against the clock to try to solve the biggest issues in social media. There were letters + numbers galore as they tried to find the most meaningful metrics and processes from the anagrams, all to get a return. Using the best case law from #IPASocialWorks, our game fought against rounds of random numbers and helped solve the ultimate conundrum “How can I get more from social?”
#IPASocialWorks is the first global cross-industry body to help brands, agencies, researchers and social media owners develop a more ROI-driven and robust approach to measuring social. #IPASocialWorks is a collaboration between the IPA, The Marketing Society and the MRS, and supported by Facebook and Twitter. Industry experts under its banner have produced three extensive Guides – ‘Measuring not Counting’; ‘Integrated not Isolated’: ‘One not Everyone’.