Content Library

The Whole Marketer Ep128 - Burnout with guest Briony Gunson

Episode #128. The Burnout Miniseries ep5 – the last episode in our mini-series on burnout shares the story of an agency marketer who, following her...
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Why do marketers exist?

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act
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How CMOs are shaping their Gen AI future

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.
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Member Interview with Abdullah Aziz

Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC
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Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at...
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What brands can learn about customer obsession

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.
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