Iceland’s Christmas ad was brave and somewhat selfless.

These quotations, stories and anecdotes can be attributed to the fantastic speakers at the Braver event in London.

"Take a little step, you never know what might come of it".

The comparative ‘r’ in braver refers rather resolutely to the resounding success of this bravest of precedents in raising the bar, while relishing and reaching beyond rivetingly reliable resources towards the ever elusive superlative.

I am taking back the inspiration to be bold and brave.

Whether your bravery results in failure or fame, do it magnificently, playfully and gracefully.